About liventura

liventura is an independent full-service marketing agency developing creative concepts for the digital age and real life. We help our clients to communicate with their targeted audience using the latest technologies, the social web as well as virtual spaces and position their brand where it matters most.

Selected work

New Product Launch


Interactive Product Presentation with liventura 3D GRID Technology

View CEMAG Corporate Movie

The CEMAG Group approached us to help the company to present their latest innovation -  a giant mill for the cement production industry in a worldwide roadshow to customers. Our creative team developed a fully interactive 3D-model in a virtual environment which was used to present the new machine and to plan the set-up of the events in detail.

The new product can now be presented without having to move the actual machine - weighing more than 27 tons and the model was also used for producing an image clip. The set-up of the virtual model allows CEMAG employees and customers to login online to the 3D space to view the model together and in real time.

The 3D content management system by liventura even features voice and chat communication tools so CEMAG staff can explain and answer questions while walking around the virtual model with their customers. By klicking on the virtual machine the front is programmed to turn transparent so all users can get a better understanding of how the machine is working. This innovative approach of presenting a technical product to a loarge audience proved to be a very time and cost-efficent method.

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